Toronto parking Auth.,new sign at 400 Keele St. going in today

The old sign was removed some time ago and the footigs installed and they are finally placing the new sign today  at the Green P at 400 Keele  St.

400 KEELE ST Sign Permit update

Click image for full size view

[caption id="attachment_1865" align="alignnone" width="300" caption="Drawing of sign details - click image for full size view"][/caption]

Project update: Toronto parking Auth. plan for new sign at 400 Keele Street. Lot

Sign Permit; 400 KEELE ST

Aplliction #:08 231093 SGN 00 SP

Proposal to remove one existing four-sided pedestal sign and erect one single-sided third party, illuminated billboard ground sign 10' x 20' (18.68m2) on South-East corner

The existing 4 sided column will not be replaced by the new 2 sided column as previously indicated.  Instead the small scale 4 sided column be replaced with an “Illuminated, Tri-Vision Ground Sign” which translates into a 20 foot high billboard.

I fail to see how this meets the programs directive to improve “overall aesthetics” and “reduce the overall square footage of the advertising space”

Sign Variance - 400 Keele St Oct 08 [link opens in new window]

submitted by Martin Lennox

1st post of this subject on the blog

Toronto parking Auth. plan for new sign at 400 Keele St. Lot