Toronto parking Auth.,new sign at 400 Keele St. Lot started today

Well the much awaited new sign at the Green P at 400 Keele  St, has started with the removal of the current sign today.

This new sign is a part of the new get more funds into the city from advertising plan the city has penned, all the details in the city report linked, below, also the related posts section below has links to past detailed posts and this sign and it's site.

[caption id="attachment_4167" align="aligncenter" width="400" caption="It's out, and now for the drill - does it's size provide an idea of how big the new one will be?"][/caption]

city Staff report on the Ground sign at 400 Keele Street [link]

400 KEELE ST Sign Permit update

Click image for full size view

[caption id="attachment_1865" align="alignnone" width="300" caption="Drawing of sign details - click image for full size view"][/caption]

Project update: Toronto parking Auth. plan for new sign at 400 Keele Street. Lot

Sign Permit; 400 KEELE ST

Aplliction #:08 231093 SGN 00 SP

Proposal to remove one existing four-sided pedestal sign and erect one single-sided third party, illuminated billboard ground sign 10' x 20' (18.68m2) on South-East corner

The existing 4 sided column will not be replaced by the new 2 sided column as previously indicated.  Instead the small scale 4 sided column be replaced with an “Illuminated, Tri-Vision Ground Sign” which translates into a 20 foot high billboard.

I fail to see how this meets the programs directive to improve “overall aesthetics” and “reduce the overall square footage of the advertising space”

Sign Variance - 400 Keele St Oct 08 [link opens in new window]

submitted by Martin Lennox

1st post of this subject on the blog

Toronto parking Auth. plan for new sign at 400 Keele St. Lot

Toronto parking Auth. plan for new sign at 400 Keele St. Lot

With an American company named Allvision with a office in Mississauga, the City of Toronto is attempting  to understanding the value of existing and undeveloped outdoor advertising assets, to
advise and provide a city-wide strategic plan for the TPA’s aging outdoor advertisement
portfolio. The existing portfolio of signs were all built prior to amalgamation and are
located in 3 of the 4 new community council areas. {city report}



Allvision remit was to update the overall aesthetics of the signage, they did this by solicited offers from qualified bidders to modernize and replace the existing portfolio of signs, the city report claims the result was a significant upgrade in terms of appearance and quality, which could be said to be true looking at the before and after images from the report.



The columns have been designed by internationally renowned designer Jeremy
Kramer (designer of new street furniture in Toronto).

This report provides supplemental information to the sign variance application presented by
Mr. Lorne Persiko, Vice President, Real Estate & Development on behalf of the Toronto Parking Authority, for approval of variances for a newly designed Illuminated, Trivision Ground sign at 400 Keele Street.

STAFF REPORT INFORMATION ONLY Full report [opens in new window]

Picture Credit - City of Toronto Reports