Huge GROUND sign possibly on the way...

The Enterprise Rent-A-Car building at 3441 DUNDAS ST. WEST has applied to the city for the right to place a 10' x 40' illuminated, third party 
ground sign on site.
from the cities status site...
Application: | 
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Zoning Review | 
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Status: | 
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Not Started | 
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Location: | 
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3441 DUNDAS ST W | 
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TORONTO  ON  M6S 2S5 | 
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Ward 13: Parkdale-High Park | 
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Application#: | 
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09 166400 ZPR 00 ZR | 
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Accepted Date: | 
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Sep 8, 2009 | 
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Project: | 
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Non-Residential Building | 
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Sign | 
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Description: | 
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PUBLIC - PRELIMINARY PROJECT REVIEW, Due Date is 06-OCT-09, >>Proposed 10' x 40' illuminated, third party ground sign on site of existing commercial building. | 
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10'x40' that's huge! how big is the property? I imagine that it will quite the eyesore right at (what some call) the western gate to the junction.
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